IB Written Assignment

Some factors to be considered for a successful global strategy include developing plans for creating new products, assuring customer service and products are what customers want, and recruiting skilled employees to provide this competitive advantage.

With this in mind, complete the following:

1. Identify a non-global company.
2. Select a market entry strategy.
3. Create a 3-4 page description of how you would enter a specific global market using your chosen entry strategy.