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McDonald’s & Burger King

 

 

 

1.      Why has McDonald’s sustained its prosperity for so long?

 

2.      What are key threats to McD & BK future success?

 

3.      What are the major operational differences between Burger King and McDonald’s?

 

4.      How do these differences relate to each company’s method of competing in the marketplace?

 

5.      What implications do these differences have for the management of the operation and for the future of these organizations?

 

 

 

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