i need a 6 page marketing paper

1.     Choose a large CONSUMER GOODS Manufacturer or Retailer.

2.   Analyze the industry that your company is in.  This requires research in Business

Periodicals, Trade publications, and the Annual Report.

a)     What are the company’s target markets?

      b)   What are the areas of growth? (Look at Datamonitor for a SWOT analysis)

3.   What changes has your company made to appeal to these growth areas?

            (i.e. International Expansion, New branding for new markets, Expansion or

             Deletion of departments, New Promotions, Price Adjustments) BE SPECIFIC.

4.   Make 2 specific and comprehensive suggestions, based on your research that will

make your company more competitive in the future.  This is an important part of the paper.   Make sure your suggestions are supported by research.

 Bibliography and Citations Required

 Minimum of 4 Sources including 2 business periodicals

 Approximate length: 6 pages