Hyundai Motor Company

Based on your understanding of the case, answer the followings.

Question 1

Hyundai Motor Company (HMC) went through some difficulties during the 1980s and 1990s that affected its market position and brand image, in particular its U.S subsidiary, Hyundai Motor America (HMA). Identify the problems faced by HMC and the strategies it has adopted to improve its competitive position (on both domestic and foreign markets). Discuss to what extent these strategies were successful (25 marks - 1000 words).

Question 2

Discuss and analyze the approach that Hyundai has adopted for its global strategy (20 marks - 750 words).

Question 3

Reference to the material presented in book Strategy for Business, which theory/concept that the strategies of Hyundai were based on. You need to critically justify your argument (20 marks - 750 words).

Question 4

Identify and analyze (i) the technology policy that was adopted and implemented by Hyundai and (ii) the local (i.e., Korean) and international policies that affected Hyundai’s performance (15 marks - 500 words).