HRM 587 Week 5: Diagnose, Plan and Implement Change

HRM 587 Week 5: Diagnose, Plan and Implement Change

JetBlue Airways is a company which has embraced the OD theory and allowed OD’s vision of emotional intelligence, value proposition, positive reinforcement, and change through improvement and culture to drive much of its results over the past years. We'll begin with these questions:
1. How does a company with an OD approach differ from one without that approach? 
2. Which company would you prefer to work for – one with an OD approach or one without? 
3. Do OD companies offer a higher value proposition to their customers than non-OD companies? And if so, why don’t all companies take this approach?