HowRu, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season.

HowRu, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season. For this assignment, please complete the following:

What steps can this company take to diversify its portfolio?
Define diversification and its necessity in risk management.
Discuss at least 5 steps to diversify the card business.
Please give at least 6 suggestions of how and where funds can be allocated for new investments. 

Grading Criteria

30%

Define diversification and its necessity in risk management.

40%

Discuss steps to diversify the card business.

30%

Suggest how and where funds can be allocated for new investments.
Include carts!