How Mattel’s Barbie Lost the War against the Bratz Doll

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Answer the discussion questions.
1. Why were Mattel's managers so slow to change their decision making about the design of the Barbie doll over time? What kinds of cognitive errors may have contributed to this?
2. What kinds of factors affected the way managers at both Mattel and MGA made their decisions over time during their battle over control for the Bratz dolls?

    • 11 years ago
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