How does the external (macro) environment affect your firm?

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Marketing Management Paper (with references from text)
How does the external (macro) environment affect your firm?
Write a short (3pages, typed, double spaced) addressing the issue.
Apply textbook concepts to their employment environment. Students can choose an organization with which they would like to be employed. Pick one:

Aon
National Geographic 
Google
Marketing Environment 


1. Demographics 2. Economics
3. SocialCulture 4. Political–Legal 5. Technological
6. Natural

    • 11 years ago
    How does the external (macro) environment affect your firm?
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