Homework Assignment (Company Research )

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Homework Assignment: Company Research

This assignment requires you to research a company which is (The Union Pacific Railroad). You are to assume that you will be interviewing with this company for a job right after graduation. As such, you want to perform in-depth research about your company so you will be the best prepared candidate to be interviewed. Your goal is to learn as much as you can about the company including their strengths and weaknesses. Your research should include

Marketing issues due

· Product market (major products)

· Geographic market (where it operates –
local, regional, national, international)

· Competitors

· Brands

Current issues

· Effect of current economic recession

· Opportunities for and threats to the company based on current and projected events

· Strengths and Weaknesses

· Career opportunities

Financial issues

· Trend analysis (e.g. trends in income, stock price, dividends)

· Financial stability

Management issues

· Core competency

· Innovation (evidence that the company is or is not innovative)

· Ethics and social responsibility (evidence of the company’s values and how those values have been reflected in its conduct)

· Sustainability

Overview of the company

· History

· Mission

· Vision

· Organizational Structure

· Primary industry(ies) in which it operates

Written Summary and Reference List

· A five to eight page well organized executive summary of your company as well as a list of the references used. The reference list should be formatted according to APA style. Additionally, your team must provide evidence of “collaborative effort”, (Meeting Agendas, Minutes, etc.)