Homework

Market Entry Strategies   assignments 1

    Think about what you have learned this week regarding market entry strategies and apply your understanding of these strategies to this assignment. Thoroughly discuss the topics below.

Topic Requirements:

What are the advantages and disadvantages of using licensing as a market entry tool? Explain.

    List and briefly describe the six success factors for global strategic partnerships.

    Identify and briefly explain the four market expansion strategies.

Content Requirements:

Your response to each part of this assignment should be a minimum of one paragraph, for a total of three paragraphs.

Market Research ProcessAssignments 2

 Market Research Process

    For this assignment, you will explain the market research process and consider how it works at the global level. Thoroughly discuss the topics below.

Topic Requirements:

 List and briefly explain the eight basic steps of the market research process.

    Imagine that you are at Step 6 (Research Design) of the market research process in a foreign market. Provide an example of a problem you might encounter at this step, due to differences between that foreign country and the domestic market in the United States.

Content Requirements:

 Your response to Question 1 should include eight short paragraphs sentences that describe each step of the market research process. Your response to Question 2 should be a minimum of one paragraph.

    For this assignment, you will explain the market research process and consider how it works at the global level. Thoroughly discuss the topics below.

Topic Requirements:

 List and briefly explain the eight basic steps of the market research process.

    Imagine that you are at Step 6 (Research Design) of the market research process in a foreign market. Provide an example of a problem you might encounter at this step, due to differences between that foreign country and the domestic market in the United States.

Content Requirements:

 Your response to Question 1 should include eight short paragraphs sentences that describe each step of the market research process. Your response to Question 2 should be a minimum of one paragraph.