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Scenario 4: A consultant had administered a questionnaire to some 285 employees using a simple random sampling procedure. As she looked at the responses, she suspected that two questions might not have been clear to the respondents. She would like to know if her suspicion is well-founded. State the relevant population and the most appropriate sampling design. Be sure to discuss the reasons for your answers 

 

Reference: 

 

Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill building approach (6th ed.) (pages 272-273 of chapter 13: Sampling). Chichester, United Kingdom: Wiley. ISBN: 978-1-119-94225-2. 

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