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When developing the project, select one of the topics outlined below. This is not a book report. The Course Project is a Channels of Distribution Analysis Report. This is a graduate-level research paper complete with analysis and evaluation of your findings. Your project should be written in third person (no first person such as "I recommend") and should focus on one of the following topic.
- Direct Marketing as an Alternative Channel
Week 4—Course Project outline is due.
Week 4: Course Project Outline
Submit a detailed outline of their plan and work-to-date on the research paper. The outline can be in bullet form but must include all of the required categories and a list of references consulted up to that point. Please provide enough information so your instructor can get a comprehensive idea of where you are planning to take your research and the topic. Do not turn in a rough draft. This is a checkpoint for you and your instructor to be confident you are on the right track. Points will be awarded based on a well thought out plan and connection of the issue to course concepts for each section.
Week 4 Grading Rubric
| Category | Points | % | Description |
|---|---|---|---|
| Background | 15 | 27% | Highlight the significant historical points. Provide organizational background. |
| Marketing Channel Characteristics | 15 | 28% | What channels are appropriate for your analysis? Why are these channels significant to the topic? |
| Core Principles | 15 | 27% | What distribution channel theories are you planning to relate to the real-life situation and why? |
| Reference List, Grammar, Spelling, Punctuation, and so on. | 10 | 18% | What sources are you referencing and what contribution do they make to your paper? Proper use of grammar, spelling, punctuation, and headings. |
| Total | 55 | 100% |
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