Healthcare Marketing Discussion

In the course readings for this week, Brian Needham talks about the patient experience and recommends best practices from other industries. For this week's discussion, please identify a healthcare organization where you are currently or have recently been a patient.

1. How was your experience?
2. To improve the patient experience what best practice or recommendation from the Needham article would you recommend, or you can recommend a new method, if you've identified a best practice from another healthcare organization or another industry.

Please include citations for your references.