healthcare marketing DB 5

Based on your past experiences and the knowledge gained during your coursework, consider the following question and post a substantive initial post to the following question:

• What competencies were you able to develop in researching and writing the project due in Unit 5?
• How did you leverage feedback from your peers in the Discussion Board for Units 1–4 in completing the project?
• How will these competencies and knowledge support your career advancement in management?

Describe the various marketing media options available for healthcare organizations and their potential for building awareness and sales

•Explain how marketing results are gathered and assessed for healthcare organizations

•Assess the cost of various marketing methods used by healthcare organizations and the potential return on investment

•Plan a marketing strategy for a healthcare organization that increases market awareness in a target market

•Analyze and differentiate the options offered by multiple marketing research firms to ascertain the best method for gathering customer perceptions about healthcare services and organizations