Healthcare marketing

In this unit, you will become the marketing expert of a select healthcare system. By the end

of this unit, you will be able to proficiently ela

borate how healthcare marketing principles

and theories can maximize effectiveness of a specific healthcare system.

To begin, select one (1) of the following healthcare systems that you would like to explore

for this unit:

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Acute care

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Ambulatory care

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Assisted living

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Continuing care retirement community

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Critical access hospital

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Dialysis care

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Home health care

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Hospice care

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Long

-term care

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Memory care

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Palliative care

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Pediatric care

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Primary care

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Short-term care (e.g. post-surgery therapy)

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Surgical care

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Veterans

Administration

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Other (requires approval from instructor)

The healthcare system that you selected will be the foundation for your unit 2 assignment.

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Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.)

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Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system

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Research a real

-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts

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Report your findings by using one (1) of the methods below:

○

4-5 page fact sheet for the general community.

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Letter to the CEO of your selected healthcare system.

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Infographic

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Power

Point presentation for a Board of Directors (10

-12 slides; speaker notes as needed to support assertions).

○

5-7 minute public service announcement (using a free online voice recorder such as vocaroo.com)

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The use of first person is permitted for this assignment. APA formatting (e.g. title page, conclusion, reference page, etc.) should not be used.

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Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.