health care marketing

Marketing Research Samples"Please respond to the following:

• Assess the value of each type of sample.
• • Ten people sitting in the waiting room are asked to describe the ambiance of the facility and the attitude of the receptionist.
  • The medical school samples alumni regarding an evaluation of its education. Respondents are selected in an amount equal to the same population of specialties from the graduating class.
  • A managed care organization calls every 15th subscriber to assess whether the patient handbook was received and whether the subscriber has any questions