HCS 567 Week 4 Entrepreneurship Marketing Paper

HCS 567 Week 4 Entrepreneurship Marketing Paper

Entrepreneurship in Health Care - Moving Ideas into Reality

University of Phoenix

Write a 1,400- to 1,750-word paper addressing the marketing and branding of a health care-related product or service. Select a health care-related product or service and include the following in your paper:

• Target Market
• What is a target market?
• What is the target market of the product or service selected?
• What is the importance of selecting a target market?
• What issues and questions must be considered when selecting and managing a target market?
• Branding
• What is a brand?
• Why is branding important?
• After selecting a current, common health care brand, address the following:
• What images or thoughts do you relate to that brand?
• Does the branding appeal to the market? Do those images influence consumers’ decisions to buy or use that brand?
• Is the product successful?
• What is the profitability of the product and what is the effect on the bottom line?
• If this were your product or service, what might you do differently?

Cite a minimum of four scholarly sources.

Format your paper consistent with APA guidelines.