HCS 539 Week 3 Marketing Research and Segmentation Problem

HCS 539 Week 3 Marketing Research and Segmentation Problem

Marketing for Health Care - Positioning, Pricing, Product, Services, and Competitive Analysis

University of Phoenix

Complete the following problem related to market research and segmentation by writing a 1,050- to 1,400-word response.

Assume the role of a marketing representative at a local hospital or medical facility with which you are familiar.

Provide a brief description of the facility.

Conduct research on the consumers in the area using at least two lifestyle analyses and marketing research databases discussed in Ch. 4 & 5 of Essentials of Health Care Marketing.

Write a lifestyle profile for the neighborhood that can be used as the demographic profile for potential patients at your facility.

• Based on your research, describe two ways the facility could segment their market.
• How does this profile provide you with insight on how the people in this neighborhood perceive your facility?
• Based on your research, assess the lifestyle profile you developed.
• Is the demographic and psychographic information you found accurate? Why or why not?

Format your paper consistent with APA guidelines.