HCS 539 Week 2 Health Care Marketing Analysis Paper

HCS 539 Week 2 Health Care Marketing Analysis Paper

Marketing for Health Care - Marketing Research and SWOT Analysis

University of Phoenix

The team project entails developing a comprehensive health care marketing plan. You not only gain a basic knowledge of marketing plan components, but also understand how and why each component is essential to the success of a marketing plan. Placing the basic marketing terms in the context of a real-life example helps you better conceptualize the role of the four Ps, business partnerships, and target market characteristics in health care marketing.

Choose an existing organization, such as a diabetes clinic, cardiac rehabilitation center, prenatal clinic, or hospital.

Write a 1,050- to 1,400-word paper on the organization of your choice.

Include the following in your paper:

• Describe the four Ps (product, price, place, promotion) and explain how and why they are important to the success of the selected organization.
• Examine the relationship between the organization’s marketing and its partnerships. Explain how and why those partnerships are valuable to the organization.
• Determine the target market, including demographics, psychographics, and data from the general area in which the organization is located. Explain why understanding target market is vital to a successful marketing plan.

Format your paper consistent with APA guidelines.