HCS 490 Week 5 Signature Assignment: Marketing Strategy

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:

Section 1: General Product Information

·         Describe the health care company or product

·         Describe how you will market your health care company or product.

o    Describe how the marking plan will differ from other marketing plans currently available to consumers.

·         Describe the value of the services offered by your health care company or product.

Section 2: Consumers

·         Differentiate health care access options for consumers.

o    Differentiate the health care access options that are available to your target audience.

o    Analyze how the health care access options will affect how you market to your target audience.

o    Analyze how consumers communicate health care access options.

o    Analyze the implications of communication methods used when sharing health information.  Consider communication from physicians, pharmacies, and consumers when information is shared.  

Section 3: Impact of Outside Agencies

·         Analyze the impact government agencies have on products and services that are available to the health care consumer.

Section 4: Impact of Regulations

·         Analyze the effect of health care reform on the health care consumer products and services.

o    Analyze how health care reform will affect your target audience.

o    Analyze how health care reform will affect how you market to your target audience.

Section 5: Anticipating the Changing Market

·         Explain how consumer's options for health care are changing.

o    Explain how you will ensure the health care company or product is relevant to the consumer.

Section 6: Importance of Market Strategy

·         Explain why all of these factors are important for your marketing strategy.

Format your assignment consistent with APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references.

Click the Assignment Files tab to submit your assignment.

the choices  were

·         A health spa launching a new weight loss treatment

·         An insurance company launching a new insurance plan for the exchange

·         A hospital system launching a new diabetes program

·         A medical device manufacturer launching a new metal alloy prosthesis