Harley-Davidson’s strategy

1. What strategy (or combination of strategies) did Harley-Davidson use to become such a successful organization? 



2. To what extent has Harley-Davidson’s strategy (or combination of strategies) changed over the years, or been constant? 



3. How does Harley-Davidson’s strategy (or combination of strategies) "fit" with the environment of the motorcycle industry? 



4. How does Harley-Davidson’s strategy (or combination of strategies) “fit” with the internal resources and competencies of the firm?



5. Based on your analysis and findings, what would you recommend to the executives of Harley-Davidson Motorcycle Corporation?