HAPPY CAT INC

Happy Cat, Inc., makes two lines of cat food: (1) Tabby Treat, and (2) Fresh n’ Fishy. The Tabby Treat line is a dry food that is processed almost entirely by an automated process. Fresh n’ Fishy is a canned food made with real carp from the Mississippi River. Each carp is filleted by hand before being tossed into an automated grinding and canning machine. Tabby Treat sells very well and is priced significantly below competitive brands. Sales of Fresh n’ Fishy have been on the decline, as the company has failed to keep the brand price competitive. Other information concerning each product line is provided below.