GRASPING EFFECT OF TECHNOLOGY 946

Albert Einstein once said “I fear the day that technology will surpass our human inter action”. In our world today it is obscure to hear about someone not owning a cellphone. We have become reliant; most people will have a phone in their hand throughout most of the day. It is to a point where people are suffering anxiety; psychologists have even dubbed this as an addiction called Nomophobia.(Archer, 2013) Which is defined as the fear of being without your smartphone and it affects forty percent of the population. Because of the grasping effect technology holds on humanity specifically in the form of smart phones, wireless communication is a lucrative business to be in. There are many different companies to choose from, the main ones are Sprint, T-Mobile, Verizon, and AT&T. In this paper I would like to take a further look into AT&T, and discuss the challenges they face in the business.