GOOGLE COMPANY

Strategic issues for MNCs…from the list below research GOOGLE COMPANY and write one or two paragraphs explaining how GOOGLE COMPANY handles the issues.

• Performance Evaluation Measures
• Financial Evaluation – how does GOOGLE COMPANY regard its foreign operation
• Investment center
• Profit center
• Cost center
• Non-Financial Evaluation – how are the unit and the managers evaluated
• Foreign operating unit evaluation
• Managers of the unit evaluation

• Management Control Systems and National Cultures
• What steps, if any, is GOOGLE COMPANY taking to be sensitive to the national culture

Tell me why I should invest in GOOGLE COMPANY; please provide at least one calculation for a capital investment evaluation; i.e. ROI, NPV, IRR or the payback period.  (see notes above for details on these techniques)

APA REFERENCE