Global Standards

Sprite and Mitsubishi Electric

Discuss the pressures for local responsiveness and global standardization faced by each firm. Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?  

Support your arguments in all posts with the data and concepts from the readings, videos, and scholarly / reliable non-scholarly research!

*Use references from the US and abroad

*Make subtitles for each question

*No cover page needed

*Atleast 1  full page, single spaced, references on seperate page

*Contact me with any questions or concerns