"Global Retailing and Advertising

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1. Compare the key differences between typical channel structures for consumer products and industrial products.

2. Contrast the key differences between typical channel structures for consumer products and industrial products.

3. Provide an example or scenario of the basic ways in which each channel structure is clearly used.

4. Debate it! "Standardized versus localized" applies to advertising. Which is best? Support your rationale.

 

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    nyanya
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