Global Marketing assignment
namanh95Question1: Intro - relationship between global marketing and FONEX
Question2: Draw table ( i will give) - the date of currency is important.
+ define apprecition / depreciation.
+ give example
question3: at least 4 reasons (reference from economics textbook)
- Define balance of payment - Relationship between BOP and Appreciation/ Deppreciation (A/D)
- Research table of 2 countries (A/D) . ( Japan vs USA or China vs USA )
- Inflation rate
- Interest rate
Question4: Marketing implication (using 4Ps)
-Price: explain grey trade and credit terms
-Product: affect features/ designs by purchasing power
- Place: where to produce?
- Promotion: related to Price.
11 years ago
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