Global Communications

to revisit global communications.  During week 1, we discussed communicating with someone of a different culture.  Now that we have covered so much material, I would like to take a more professional look at global communications.  So many companies are multinational today.  For this week's forum, please discuss a few of the challenges that companies face when trying to either sell to or work in another culture. 

A 300 word minimum in APA format with credible references ,please