Global Campaign for a new detergent developed by Clean Detergents

Assessment task: Campaign for a new product or service

Weighting: 50% of total module mark

Non-submission will result in a grade of zero; no extensions will be granted.

Word count or equivalent: 3,000 words minimum (excludes appendices, footnotes, and references.

Assessment (A3) brief:

Working in pairs, you are a corporate communications consulting team and you have been commissioned by a multinational corporation to conceptualise and develop a global campaign (at least three different countries) for a new product or service. Your proposal will include

- Identification of the geographic market targeted by the campaign

- A profile of the market and publics

- Intercultural communication perspectives

- Objectives for the campaign

- Key messages for the campaign

- Timeframe and milestones

- Media to be used

- Methods of evaluating the campaign and measuring its success

- Relevant theoretical and conceptual frameworks

Timing of feedback: Immediate tutor and peer feedback after each presentation.

Total group mark (provisional), as per University guidelines.