Global Business Plan – Part 1

Select an industry and two countries -- one country has to be the home country of your business and the other should be where you plan to expand your business. The two countries must be in different regions i.e. Americas (USA, Mexico, Canada or Latin America), EMEA (Europe, Middle East and Africa) or Asia Pacific and Japan.

Identify five global and local trends that influence your selected countries and industry along with size of the market opportunity.

Conduct an in-depth country risk analysis and needs assessment for the selected countries/industries. Include the following in your risk analysis:

• Economic variables
• Political factors
• Governmental variables
• Infrastructure
• Cultural variables
• Innovation
• Global and Local variables
• Sustainability analysis

Create a 1,050-word risk analysis and needs assessment. You must address the following in your assessment:

• Identify a business need within your selected countries, and select a product or service to meet this need.
• Evaluate global and local business opportunities for all stakeholder groups.
• Provide a brief description of your business. You must include the identified trends that influence the functional areas of your business within your selected countries and industry.

Supporting Material:

• Conduct research using databases in the University Library specifically EIU (Economist Intelligence Unit) for country trends and risk analysis and IBIS World for industry and supply chain.