global business

1. Why would businesses like your chosen global beverage company require the central management of all of these various currencies by a central authority like the International Monetary Fund?
2. Without such central oversight, what could happen to firms like your chosen global beverage company in the event of a sudden “overnight” dramatic shift in the value of several countries’ currencies?
3. Although our Zip-6 scenario firm operates in far fewer markets, would it still be impacted by these same shifts in countries’ currency valuation? Why or why not?

Write your response in at least 100 words stating your advice about what Keith should do and why.