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Review the SWOT Analysis information located in Chs. 2 and 3 of the Strategic Management textbook, and additional University Library sources found on the Week 2 Electronic Reserve Readings page to see the types of information that companies or industries include.  

Write a 250 word paper in which you address the following: 

• Discuss the elements of a SWOT analysis.  What elements to all SWOT analyses have in common?  Why might some be different? 
• Identify the elements the team considers most important and that would be included in a SWOT conducted by the team. Why were these chosen?
• Explain the purpose of a SWOT analysis.  What are the alternatives?
• Discuss the advantages and disadvantages of the SWOT analysis.

Format your paper consistent with APA guidelines.

Here are the sources that are to be used.

• Couzins, M. & Beagrie, S. (2004). How to...conduct a SWOT analysis. Personnel Today, 21.
• How to... conduct a SWOT analysis. (2004). Contract Journal, 426(6505), 47.
• Swot analysis a powerful framework. (2003). New Straits Times, 12.
• Wallace, M. (1998). Strategic planning: Creating future excellence, part 2. Fire Engineering, 151(11), 85.