GE Innovates from the Base of the PYramid

Discuss innovation and reverse innovation for large global businesses.  Address the following in the paper:

What are the similarities and differences between GE's traditional innovation and reverse innovation?

Why is GE so interested in reverse innovation?

What arethe main concerns that prevent Western MNE's from aggressively investing in emerging economies?  What are the costs if they choose not to focus on emerging econnomies?

Why is a leading US MNE such as GE afraid of emerging multinationals from emerging economies?

Write beweem 750 - 1250 words (approx 3 - 5 pages) using Microsoft Word in APA style.

Include cover and reference pages.

Use at least three references .

Cite all reference material.

References must come from souces such as, scholarly journals, online newspapers such as, The Wall Street Journal, govt websites,   Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable.