Gb530 unit 6 assignment and discussion

Discussion 1 – Ensuring quality throughout the Marketing Mix

Introduction: Marketers must constantly look for ways to build relationships and to earn trust.

This Newsweek Video case is an interview with Wally Amos. His interview responses offer insights into the importance of quality throughout the entire organization

About Wally Amos:

More than 150 million Americans have heard of Wally Amos. His fame is grounded in quality, substance and a positive attitude. His most recent project is working with his wife Christine Harris-Amos who created Chip & Cookie, two dolls fashioned in the image of “boy and girl chocolate chip cookies.” Once again Amos is in the kitchen baking cookies in the Chip & Cookie retail store located, on Oahu, in Kailua Town, Hawaii.

In 1975, long before there were “food personalities” like Emeril Lagasse, Paul Newman and Nigella Lawson, Amos came up with the idea that he could sell his cookies as an entertainment personality –a gourmet chocolate chip cookie. Borrowing $25,000 from friends, Amos opened the first freestanding store, on Sunset Boulevard, in Hollywood, CA, that sold only cookies: The Famous Amos Chocolate Chip Cookie. Soon the entrepreneur became a national personality renowned not only for his cookies but for his ebullient and outgoing persona as well.

In 1985, a series of events began that led the company to change hands. It is now owned by the Kellogg Company. Amos eventually returned to baked goods through Uncle Wally’s Muffin Company.

Asserting that being famous only meant that lots of people knew who he was; Wally Amos always wanted to use his wide recognition as a means to draw attention to an important cause. That cause became literacy. Wally dedicated his efforts to Literacy Volunteers of America where he served as their National Spokesperson from 1979 to 2002. As a literary advocate, Wally uses his well-known name to support educational causes and serves on the Boards of the National Center for Family Literacy, Read to Me International, and Communities in Schools, in addition to many others. In 2005, Wally Amos and his wife, Christine, founded the Chip & Cookie Read Aloud Foundation, a publicly supported 501(c) (3) organization, to promote reading aloud to children.

Assignment: answer the following question:

· How can marketers ensure quality throughout all of the Marketing Mix?

· How do you go about monitoring the environment to ensure you are adapting to changes needs/desires of your customer base?

· How do you ensure quality throughout the Product Life Cycle?

· Within your response, include a relevant sentence or two quotes from our Kotler and Keller Marketing Management text to support your view.

Clickhere to watch the video. (Transcript)

Reminder

Respond to at least two colleagues’ postings

Discussion 2 - Marketing Current Events Discussions

Unit 6 Topic: Communicating Value

Key to effective marketing management in a global context is keeping up with current events. As outlined in Unit 1, you need to find a current event topic that interests you and relates to the material we are discussing. You can find an article from the Internet, the Webliography, Kaplan Library or any other reliable source. Remember that Wikipedia is NOT considered a credible source. NOTE: The article you find must have been written within the past 90 days. Check the Extra! Extra! tab as a starting point for your research.

Assignmen1-unit6

Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.  Using the Marketing Plan guide found in Doc Sharing, complete and submit the following components of your Marketing Plan.   

1.0 Executive Summary  

In four to six paragraphs, summarize your Brand Extension Marketing Plan. Be sure to include: 

 Product  Benefits  Target markets  Customer needs  Value proposition   How you would market on a national and global level  Show an understanding of other cultures, global relationships, and global dynamics in the marketplace  

Go back through each section of your plan and make any appropriate revisions, based on the feedback of your professor during each unit’s grading , and/or based upon new information you have discovered throughout the process.   

Submit all of the sections for your final completed Brand Extension Marketing Plan into the Unit 6 Dropbox.   

Remember to submit ALL of the sections! 

The components of your Brand Extension Marketing Plan for Unit 6 are evaluated using this rubric. 

Unit 6 Brand Extension Marketing Plan Assignment Rubric  

Criteria Possible Points 

In four to six paragraphs you adequately summarized your Brand Extension Marketing Plan, made revisions suggested by your Professor, and included 

50 

 [GB530| Marketing Management]   

2  

BRIEF information on your product, benefits, target market, customer needs, value proposition, sales projections, and keys to success. 

Total 50 

Personal Marketing Plan (PMP) Part 2 – PowerPoint Slide Presentation  

Introduction: During our GB530 class, you will apply what you have learned about marketing to develop a Personal Marketing Plan presentation using PowerPoint.  •        As mentioned in Unit 5, the assignment is submitted in two parts: during Units 5 and 6.   

Assignment: The template you should use for the Personal Marketing Plan Presentation assignment is in Doc Sharing. The Kotler & Keller text will be helpful to you.   

•        Click on the button to preview the template.  •        Remember you can download a copy via DocSharing  •        Complete Part Two of your own Personal Marketing Plan Presentation •        To submit your Personal Marketing Plan Presentation, go to the Drop box and click on the Unit 6 Personal Marketing Plan Presentation: Part Two link and follow the instructions to submit all sections of your PowerPoint document into the drop box. Make sure that you save a copy.   

Remember to submit the entire plan during this unit, including any edits and/or changes your Professor suggested in Part I.  

The components of Part 2 of Personal Marketing Plan for Unit 6 are evaluated using this rubric. 

Unit 6 Personal  Marketing Plan Assignment Rubric 

 Criteria Possible Points  Positioning Statement: included abilities related to your career that you will offer to your target market; included personal characteristics; clearly stated why they should hire you 15  Marketing Mix: described in some detail your four Ps as related to YOU 35  Implementation: described in adequate terms how you will 10 

 [GB530| Marketing Management]   

2  

implement this plan 

 Writing: spelling/grammar, layout, organization 10 Total  70