GB 531 Unit 4 ( Assignment + Journal + Discussions + Final Project Weekly Sections #6 and #7) <<< A Graded Tutorial >>>

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GB 531 Unit 4 ( Assignment + Journal + Discussions + Final Project  Weekly Sections #6 and #7)

 

Unit 4 Assignment: Channel Management

Successful marketers know marketing communications strategies must be attuned to their end customers and to the trade channels through which they reach those customers. Some companies have attained great success by taking that realization further by making the channel the center of their corporate marketing strategy.

Read the article: Channel management: A framework for revolution.

Compose a 2–3 page paper (plus Cover page and References page and using APA formatting).

In your paper, address the following:

1.                Evaluate the functions and responsibilities of channel members

2.                Assess areas of potential conflict between intermediaries and producers.

3.                Choose and judge a brand (not mentioned in the article) who exemplifies this method of making the channel the center of their corporate marketing strategy.

Directions for Submitting Your Written Assignment

Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to the Unit 4: Assignment Dropbox.

If you need guidance on accessing the Dropbox, please see the "Dropbox Guide" located in the Academic Tools tab.

 

Unit 4 Discussion Topics

This week's Discussion focuses on out of home advertising and the long term implications of sales as a marketing method.

Discussion Topic 1: Out-of-home advertising is not as targeted as some other forms of advertising. Should companies engage in more out-of-home advertising?

Discussion Topic 2: Many comment that sales promotion only creates short-term sales and does not do enough to create long-term customers. Do you agree with this statement? Explain.

 

Final Project - Sections 6 and 7

View the Final Project Timeline

Create a quarter-page layout of a newspaper advertisement, in black and white with the copy and layout targeted at the local market, including address and phone number.

6. Create a quarter-page layout of a newspaper advertisement, in black and white with the copy and layout targeted at the local market, including address and phone number.

7. Create a rough layout of a billboard advertisement, in color. Use a rectangular 8½ x 11 layout to simulate the 30-sheet poster panel type of layout; the most frequently seen along the highways.

·                   Create a quarter-page layout of a newspaper advertisement, in black and white with the copy and layout targeted at the local market, including address and phone number.

·                   Create a rough layout of a billboard advertisement, in color. Use a rectangular 8½ x 11 layout to simulate the 30-sheet poster panel type of layout; the most frequently seen along the highways.

Directions for Submitting Your Final Project - Weekly Sections

Save your Project in a location and with a name that you will remember. Submit your Final Project Weekly sections to the Unit 4: Final Project - Weekly Sections Dropbox.

 

Unit 4 Learning Journal

In this week’s Journal, reflect on the ways you would break through all of the “clutter” in the marketplace when starting your own business. How would you begin to gain market share when there are so many ways to advertise and promote a new business? Would this discourage you from even thinking about starting your own company?

 

Requirements: Your reflective Journal article should consist of a minimum of 300 words and no more than 500 words. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this week’s lesson and to reflect how the unit pertains to you, personally, now and in your future career goals.

    • 7 years ago
    GB 531 Unit 4 ( Assignment + Journal + Discussions + Final Project Weekly Sections #6 and #7) <<< A Graded Tutorial >>>
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