GB 531 Unit 2 ( Assignment + Journal + Discussions + Final Project Weekly Sections #3 and #4) <<< A Graded Tutorial >>>

GB 531 Unit 2 ( Assignment + Journal + Discussions + Final Project  Weekly Sections #3 and #4)

Unit 2 Assignment: Case Study

Read the Smokey Bones & Fire Grill case study on page 673 of your textbook.

This case study illustrates how a declining brand utilizes a new advertising agency to increase traffic and sales by means of a new positioning strategy.

Write a 3–4 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case:

1.                Identification of the Issues

·     Identify the major opportunity/problem faced in this case.

·     Identify the major decisions that need to be made.

2.                External Analysis

·     Evaluate factors outside the organization that should be taken into consideration when making a decision.

3.                Internal Analysis

·     Evaluate factors inside of the organization that should be taken into consideration when making a decision.

4.                Alternatives

·     Select possible alternatives to take advantage of the opportunities or solve the problems identified.

·     Evaluate the strengths and weaknesses of each alternative.

5.                Decisions and Implementation

·     Propose a solution to the problem.

·     Defend your proposed solution by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.

·     Explain how you will implement your decision.

Directions for Submitting Your Written Assignment

Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to the Unit 2: Assignment Dropbox.

Unit 2 Discussion Topics

Discussion Topic 1: Select and evaluate at least three ads for products that represent all three stages of the product life cycle. Support your evaluation with an assessment of why you think the products fit in these stages. Compare your examples with those of your classmates.

Discussion Topic 2: Select and evaluate at least three brand names and defend each brand’s supporting branding and positioning strategy. Include a relevant quote from your textbook within the response.

Unit 2 Final Project: Submit Sections 3 & 4

View the Final Project Timeline

3. Develop the intended target market. It must be specific and include demographics, geographics, and psychographic elements.

4. Create a preliminary (artist’s rough) design of the intended brand or logo, including the slogan. One rendering is to be in color, and the same in black and white.

Directions for Submitting Your Final Project - Weekly Sections

Submit your Final Project Weekly sections to the Unit 2: Final Project - WeeklySections Dropbox.

Unit 2 Learning Journal

In this week’s Journal, describe how you go about promoting/advertising yourself. We use terms such as “targeting” and “positioning” in both marketing and in advertising. Reflect on how you would utilize those practices when trying to move up in the field you are in or when trying to get a better job in another type of business. 

Requirements: Your reflective Journal article should consist of a minimum of 300 words and no more than 500 words. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this week’s lesson and to reflect how the unit pertains to you, personally, now and in your future career goals.