GB 531 Unit 1 ( Assignment + Journal + Discussions + Final Project Weekly Sections #1 and #2) <<< A Graded Tutorial >>>

GB 531 Unit 1 ( Assignment +Journal + Discussions + Final Project  Weekly Sections #1 and #2)

Unit 1 Assignment: Trends

Compose a 2–3 page paper (plus Cover page and References page and using APA formatting) explaining the trends discussed by Zinkhan (1994).

Assignment Requirements:

·                   In your paper, discuss what trends have changed since this article was written.

·                   What trends have remained?

·                   What are some trends you predict will occur in advertising in the next 10 years?

·                   Use additional research to support your assertions.

Directions for Submitting Your Written Assignment

Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to the Unit 1: Assignment Dropbox.

Final Project: Review Final Project and Submit Sections 1 & 2

Review the Final Project Overview to learn about your (ongoing, each unit) Final Project Assignments.

View the Final Project Timeline

Unit 1 Assignment: Final Project - Sections 1 & 2

1.                Describe the product or service to be marketed. Include a description of the product attributes and selling points which are unique and differentiate the product/service from the competition.

2.                Prepare a position description which provides the copy platform for the advertising campaign and distinguishes it from the competition. This position is the basis of campaign slogans or advertising themes. Include a slogan to support this position.

Directions for Submitting Your Final Project - Weekly Sections

Submit your Final Project Weekly Sections to the Unit 1: Final Project - Weekly Sections Dropbox.

Unit 1 Learning Journal

In this week’s Journal, say what it was about this particular class in the College of Business that interested you in the first place. Do you desire to work in the field of advertising? What is it you hope to gain by taking this class?

Requirements: Your reflective Journal article should consist of a minimum of 300 words and no more than 500 words. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this week’s lesson and to reflect how the unit pertains to you, personally, now and in your future career goals

Unit 1 Discussion Topics

This week's Discussion focuses on the role of advertising in the marketplace.

Discussion Topic 1: Can advertising be successful in an economy in which demand is greater than supply? What are the pros and cons of using advertising instead of other marketing methods?

Discussion Topic 2: Marketers are sometimes criticized for targeting vulnerable consumers. For example critics point to ads for malt liquor in inner-city neighborhood billboards. Do marketers have a responsibility to limit to who they target or are all potential market segments fair game?