A full development strategy

Hi, sir 

I want to develope this strategy which is going to be " creating a phone App " for a company calls Kendra Scott Inc in Austin Texas. The strategy will display the Kendra Scott products and have a future that will work as an E-market. 

Also please mention that he App can send the new promation for customer who download the app in order to creat more loyalty and involment with customers. 

Target market for the app will be people from 16 and above. 

Please mention that Pandora, and Kate spade have thier won apps, so this app will be competing with them. 

Please suppor your strtegey with the required reaserch. 

- please follow the guide line that I will provide you with. 

- pages: no less than 5 pages please 

Thank you for your great cooperation