Franchise Paper for Tutor Gabriel

Franchise Opportunity Analysis Project Guidelines and Grading Guide

Overview

For this project, you will write a Franchise Opportunity Analysis Paper.  You will select a company in your local market place that has a niche, and identify what makes it franchisable.  Your paper will include an action plan in which you describe how to franchise the business.  The final paper will be eight-to-ten pages in length and should include the main elements described below.  The project is divided into four milestones, which will be completed in Modules Seven, Eight, and Nine.  In Module Nine, you will submit the final Franchise Opportunity Analysis Paper and a Sales Presentation. 

Objectives

To successfully complete this project, you will be expected to apply what you have learned in this course and should include several of the following course objectives:

1. Know how to identify a business that could be franchised.
2. Assess the pros and cons of franchising a business idea.
3. Further develop the skills of observation and critical thinking.

Main Elements

The Franchise Opportunity Analysis Paper should be double-spaced, using 12-point Times New Roman font, APA citations, and 8-10 pages in length, not including the title page and resources.  The paper should contain the following main elements, in the order provided:

     Summary:

Provide a short one-page overview of the paper.

     Critical Points:

Include the following information about the business. Be explicit about why you think the business is franchisable.

·       Name of the business

·       Brief overview of the business concept

·       Why is it franchisable?

o   What is the niche being filled? (Use Porter’s Five Forces to explain the niche.)

o   What else is similar in the marketplace (competition)?

o   Who is the target market for the business?

     Action plan:

 Include a 12-month action plan to franchise this business.

     Conclusion:

·       Summarize why you think this is a franchisable business.

·       Why would you invest/not invest in it?   

     Link to website of the business

     Reference list