The Format War in Smartphone Operating Systems

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1. Microsoft and RIM were selling smartphones several years before Apple and Google entered the market. Why then do you think Apple and Google’s Android phones are now starting to dominate the market?


2. Why did Apple place such emphasis on the applications that run on the iPhone? What is it trying to achieve by heavily promoting applications? Why did other companies rush to copy Apple’s strategies?


Text: Strategic Management: An Integrated Approach (10the ed.) by Charles W. L. Hill and Gareth R. Jones
Chapter 7: Strategy and Technology 

 

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