Flying the Friendly SKies Case and Tropicana

In the Flying the Friendly Skies case and Tropicana: Social Media case, you were exposed to public perception and unsuccessful strategy execution.

Required in two pages minimum:

1. In the aftermath of the flight attendant’s actions, what role did the media play? What message should JetBlue have communicated to the public? Explain
2. From a competitive strategy standpoint why did Tropicana feel it was necessary to develop a new package design and what were their objectives in doing so? Explain

$5 due 04/09/2017 6pm central time