Find a relevant article in a Journal or Newspaper relating to the issue of Customer Focus or Customer Relationship building...
oliersFind a relevant article in a Journal or Newspaper relating to the issue of Customer Focus or Customer Relationship building for discussion on the Case Study discussion forum.
a) Why is this article relevant to the topic?
b) Can any of the marketing related theory from this chapter be related to the article?
c) What can be learned from this?
13 years ago
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