To find out the effectiveness of social media marketing against the traditional advertising in Hotel Home Inn, China.

5000 words, no need for introduction. Only write main body

-       To find out whether social media can effectively reach the target audience.

-       To analyze the reach and frequency of social media marketing

-       To analyze the advantages of social media marketing, compared with traditional marketing vehicles

-       To study how social marketing media effectively influence the potential customers’ purchasing willingness and desire, and even to persuade them to purchase and retain them.

-       To find how marketing media builds and maintain good relationships with customers, and obtain high level of customer loyalty.