Final plan + 800–1,000 words: Customer Communications

Review the suggestions of your instruction and peers for your customer marketing plan. Complete or expand on any sections that need additional details.

The final part of your plan will include a customer communications section. Draft and recommend one customer communications strategy to include in the plan. Detail the following:

• Decide how you will stay in contact with customers with a customer communications strategy.
• Add 1 communication vehicle that you will use such as an e-zine, a blog, a social networking page with updates, a newsletter, direct marketing campaigns, and so on.
• Choose 1 communication vehicle, and draft the communications message that you would deliver for the first piece. For example, if you are writing a customer blog, a first message could be about customer service and how it sets your company apart from the competition.
• Then, add this section at the end of your final Key Assignment plan. Organize the sections, edit them, and post the final draft of the plan.