final paper

 final is due sunday march 6th before 10:00pm, the draft was great but it needs more references from outside source and maybe one personal opinion about your experience with ads. !!!!!

Readings

From Signs of Life

 Laurence Shames’ “The More Factor” (80)

James B. Twitchell’s “What We Are to Advertisers” (177)

Julia B. Corbett’s “A Faint Green Sell: Advertising and the Natural World (235) This piece is long so give it time!

Phyllis M. Japp and Debra K Japp’s “Purification through Simplification: Nature, the Good life, and Consumer Culture” (128) This piece is long and fairly complicated—again, give it some time.

 Both Japp’s and Corbett’s essays will help you to formulate your paper:

Writing Assignment:

This assignment asks you to study advertising’s exploitation of environmentalism in order to sell products. Specifically, you are asked to select and examine the various ways advertising invokes environmental values and natural imagery. The assigned readings will help us to conduct a semiotic analysis of these ads--what do the images represented in the ad(s) suggest to you about the American culture at large or a specific segment of our culture? And to what extent can you identify and apply the techniques discussed in the readings to your ad analysis The one restriction is that you use CURRENT  "green" advertisements.

 Option IV:

Write an analysis of the contradictions you find in (1-3) green marketing campaigns/advertisements that present the possession of consumer goods as ways to achieve the simple life. Consult both Japp and Japp’s “Purification through Simplification” (128) and Julia B. Corbett’s “A Faint Green Sell: Advertising and the natural World” (235) to develop your response.

NEED IN THE ESSAY !!!!

• Your essay must reference (in a thoughtful way) at least two of the assigned readings from Signs of Life and include a works cited page.
• Make sure that your argument is focused with a clearly articulated thesis statement and that this statement appears somewhere in the first 1-2 paragraphs. Your thesis should name/identify your ads and the degree to which you find them effective/ineffective or even problematic in their use of one or several of the concepts from our readings.
• Support all assertions with evidence form the advertisements.
• Don't overlook the text in favor of the images, and don't overlook the images in favor of the text. Make sure that you discuss all aspects of the ads which are relevant to your analysis.
• It may help to first think about the target audience for a particular advertisement