Final

1. Explain how manufacturers (or service providers) and consumers benefit from sales promotions.

2.Explain at least two positives and two negatives of Public Relations.

3.The four types of characteristics used to determine a target market are

4.Describe the four types of Internet advertising and provide one advantage and one disadvantage for each.

5.Explain the five steps in the Media Planning Process.

6.Explain the role of the FTC and the FDA in marketing communications.

7.Explain the CAN method of determining an effective advertisement and provide an example for each.

8.Choose two ethical considerations marketing communication professionals face and explain the issues associated with those considerations.

9.Describe two of the four methods of direct marketing and the benefits and weaknesses of each.

10.Explain the role of self-regulation in advertising and marketing.