FINA412 HowRu Greeting Cards

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Here is the assignment:

HowRu, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season. For this assignment, please complete the following:

What steps can this company take to diversify its portfolio?
Define diversification and its necessity in risk management.
Discuss at least 5 steps to diversify the card business.
Please give at least 6 suggestions of how and where funds can be allocated for new investments.

The assignment needs to have 4 body pages plus charts.

The grading criteria are as follows:

Grading Criteria	Percentage
Deliverable requirements addressed; understanding of material and writer's message and intent are clear.	40%
Calculation methods, where required, are contextually appropriate, fully explained, and presented in a manner that is easy to understand.	10%
External research incorporated in the paper, if any, supports the writer's position and is properly acknowledged, and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluding title page, abstract, table of contents, tables, exhibits, appendices, and reference pages). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.	5%
Critical thinking: Position is well-justified, there is logical flow, and there are examples.	20%
Structure: Includes introduction and conclusion, proper paragraph format, and reads as a polished, academic paper or professional presentation, as appropriate for the required assignment deliverable.	10%
Mechanical: No spelling, grammatical, or punctuation errors.	10%
APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).	5%