Fin_370-_Week_3_-Strategic_Initiative_paper_regarding_Starbucks

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Individual Assignment: Functions of Public Relations Paper • Resources: University Library, Internet • Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications. • Write a 1,050- to 1,400-word paper in which you complete the following: o Explain the organizational and societal functions of PR. o Identify an issue within that organization that would have both organizational and societal implications. o For that organization, explain how you would address both the organizational and societal audiences. • Support your position with facts from at least two (2) research journals found in the University Online Library (be sure to cite these sources using APA in-text citations and provide an APA reference page). • Format according to APA standards.
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