Expansion Factors

Maharajh, L. & Heitmeyer, J. (2005). Factors that impact United States retailers' expansion into the international marketplace. Journal of Fashion Marketing and Management, 9(2), 144-155. Retrieved from ProQuest database.

Link to article

Take a few minutes to read the linked article and write a 1-2 page paper that addresses the following:

• What three expansion factors seem the most important to you while reading this article?
• How might these factors change if the type of company was different (manufacturing company vs. retailers as an example)?
• Do you feel these factors are more prevalent in certain parts of the world (Western Europe vs. China)? Explain.