Executive Summary

DUE MONDAY FEBRUAR 1

**See attachment for The Buying Process paper**

     The ability to present one’s findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.

     You evaluated the buying process of an online consumer product or service from the marketer’s point of view using the five stages of the buying decision process.

     Using your research findings from the buying process that you evaluated, create an executive summary PowerPoint presentation. Cover the following:

• Include a statement of the problem or the topic of your evaluation.
• Concisely evaluate the findings from your research.
• Recapitulate any main conclusions or recommendations.

Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources.